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If you are a member of an institution with an active account, you may be able to access content in the following ways: Get help with access Institutional accessĪccess to restricted content on Oxford Academic is often provided through institutional subscriptions and purchases. Taking traditional Mormon views on gender to a conservative extreme, Reid’s regime of feminine bodily discipline ultimately aimed to perfect a woman’s body in order to attract a husband to which she could eternally submit. Reid’s swimwear suggests that what is exposed must first be enhanced while the mechanisms of enhancement remain concealed.
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I argue that Reid’s major intervention was an insistence that a desirable female subjectivity requires discipline, diligence, and material assistance-an articulation of Reid’s deep-seated beliefs about the eternal significance of gender, the body, and marriage. Through an analysis of the life and career of Rose Marie Reid-a world-renowned swimsuit designer-this article complicates the cultural history of bodily discipline by recovering the nuances of Reid’s roles as the head of a global swimsuit business and a conservative Mormon mother. This article analyzes feminine bodily discipline through the intersection of fashion and faith in mid-century America.